The document discusses different aspects of print-based advertisements including what an advertisement is, mise-en-scène, the CLAMPS technique for analyzing advertisements, the AIDA principle of getting audiences' attention, interest, desire and action, and provides an analysis of a chosen advertisement using these techniques. Specifically, the chosen advertisement uses patriotic imagery and bold text to grab attention, promises the viewer can "be the best" to maintain interest, and includes diverse models to appeal to different potential recruits.

1. Print based Advertisement Annalee Hollingdale

2. What is an advertisement? Advertising is a non-personal form of promotion that is delivered through selected media outlets that, under most circumstances, require the marketer to pay for message placement. Advertising has long been viewed as a method of mass promotion in that a single message can reach a large number of people. But, this mass promotion approach presents problems since many exposed to an advertising message may not be within the marketer’s target market, and thus, may be an inefficient use of promotional funds. However, this is changing as new advertising technologies and the emergence of new media outlets offer more options for targeted advertising.

3. Mise-en-scène Is an expression used to describe the design aspects of a theatre or film production as well as advertising, which essentially means "visual theme" or "telling a story" both in visually artful ways through storyboarding, cinematography and stage design. Mise-en-scène has been called film criticism's grand undefined term. When applied to the cinema, mise-en-scène refers to everything that appears before the camera and its arrangement—composition, sets, props, actors, costumes, and lighting. Mise-en-scène also includes the positioning and movement of actors on the set, which is called blocking. In modern filmwork, these are all the areas overseenby the director.

4. CLAMPS Costume --What the person/s are wearing in the Advert weather it be a poster , a clip etc. Lighting -- the lighting is used to show the actors and the product in the advert. Actors/ Acting -- The person/ people in the advertisement e.g. Make up – to show emotions in the actors face, also make can be used all over the body, e.g. the torso oh a bloke to show his body looks better than what it does. Props– This can be a range of thing from tables , chairs , books or the product its self. Setting– What is behind the actor/s and the product.

5. The Aida principle Attention -- the advert has got to get the audiences attention i.e. bold colour / text , or maybe with a celebrity. Interest -- the advert has got to keep the readers interest with maybe a slogan or a catch faze to draw the reader in . Desire -- the advert has got to make the reader want to have it or become what is on it, i.e. the join the army Be the best advert , I make you want to join to find out what its. Action -- weather you get the product or join what it is advertising , its your action.

6. My chosen advert. Picture to show that its for our country. Bold text to draw your attention . This adverts slogan is to make u think you can be the best and do something with your self. Pictures to show you what its advertising. Ti show that its not just for one gender men and woman can do this job.

7. Thank you for listening